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Compare GA360, Adobe Analytics, and Amplitude for Fortune 500 companies. Make informed, data-driven decisions with the right analytics platform.

It’s time we talked about data. We all have an idea of what data is and most of us are aware that our data is being collected whenever we click ourselves through our favorite websites. We also know that data plays a role in how our own company performs and that we can possibly use […]

Introduction The world has witnessed enormous changes in recent years as a result of the global pandemic. The foregone pandemic caused a lot of disruption but has given businesses a fresh, new chance to compete in a more competitive global business environment, leading the typical business to encounter enormous pressures to create more value for […]

What is a Tag Management System (TMS)? Have you ever used a small snippet of code to track visitors on your website, display ads, or track conversions? If so, you’ve used tags before. On most of today’s websites, tags are used to collect essential analytics data for marketing purposes and in turn, make important business […]