Adobe Customer Journey Analytics Specialist / Consultant

We are looking for a highly skilled Senior Adobe Customer Journey Analytics (CJA) Specialist/Consultant with 5+ years of experience in digital analytics, data strategy, and customer insights. The ideal candidate will have deep expertise in Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), and Adobe Analytics to drive data-driven decision-making and optimize customer journeys across multiple touchpoints.

Key Responsibilities:

• Lead the implementation and optimization of Adobe Customer Journey Analytics (CJA) for advanced customer insights.
• Architect cross-channel customer data integrations (online, offline, CRM, call centers, etc.) to provide a 360-degree view of customer journeys.
• Define customer segmentation strategies, data models, and identity resolution frameworks within Adobe CJA.
• Develop advanced data visualizations, reports, and real-time dashboards for executive stakeholders.
• Provide strategic recommendations based on customer behavior trends, attribution models, and predictive analytics.
• Collaborate with data engineers, marketing teams, and product managers to enhance personalization strategies.
• Ensure data quality, governance, and compliance with GDPR, CCPA, and other privacy regulations.
• Work with Adobe Real-Time CDP, Adobe Analytics, and Adobe Experience Platform to optimize customer data pipelines.
• Mentor junior analysts and contribute to best practices in customer journey analytics.

Required Skills & Qualifications:

• 5+ years of experience in digital analytics, customer journey analysis, or marketing analytics.
• Hands-on expertise in Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA).
• Strong SQL skills for querying and stitching large-scale customer datasets.
• Experience with identity resolution, data blending, and cross-channel analytics.
• Proficiency in Adobe Analytics, Adobe Real-Time CDP, and Adobe Target.
• Strong understanding of data governance, compliance, and privacy regulations.
• Excellent problem-solving and communication skills with the ability to translate data into actionable insights.

Preferred Qualifications:

• Adobe Analytics or AEP Certification (Adobe Certified Expert – Customer Journey Analytics).
• Experience with cloud data platforms (BigQuery, Snowflake, AWS, or Azure).
• Knowledge of machine learning, predictive modeling, and AI-driven customer analytics.

• Experience: 5+ years of experience
• Job Type: Full-time (WFO Only)
• Email: [email protected]
• Job Location: The Citadel, 6th floor 601-603, Opp. Star Bazaar, Adajan, Surat, Gujarat 395009.