Customer Data Platforms

A CDP manages first party data from digital and offline data sources. It allows you to segment users based on data brought in from these sources of data.

It also offers identity resolution and allows the ability to identify known and anonymous users activities and re-market to them with relevant messaging and content.

The more information you can gather around your business goals, customer journeys, and data, the smoother your CDP kickoff and transition will be.

Following this guide will get you ahead of the curve when it comes time to kick off your CDP project.